JNV, Korba (C.G.)
JNV, Korba (C.G.)
About Academic Curriculum
BRAND EQUITY

The uniqueness of Navodayas has assured that they have been enjoying strong brand equity over a period of time. Navodayas are well recognized as focal points of learning and all round development. The power of the Navodaya Brand, derived from the goodwill and name recognition that it has earned over time, has ensured that NAVODAYAS are one of the foremost and elite institutions in the country. The shortcoming faced by many govt. institutions, that they are almost unheard of, is no longer relevant in the context of Navodayas. Brand equity is nothing but the association made by people when they hear the name ‘Navodaya’ or ‘JNV’. Today the Navodaya brand enjoys an unprecedented level of acknowledgement from the society in the field of secondary and higher secondary education. The teachers and students associated with the Navodaya Brand have been successful in creating significant and noticeable changes in the quality of human lives in the Indian society. Thus the Navodaya brand has become synonymous with exemplary education and all round development. However, to ensure continued brand equity, we need to move with the times and keep our skills streamlined with the modern innovations and latest developments in the field of pedagogy and methodology.

The Vision of the Navodaya Vidyalaya Samiti Headquarters, coupled with the efforts of the Officers, Principals and Teachers has assumed proportions of a healthy coalition, thus enabling Navodayas to continually churn out young and aspirant citizens possessing not just the requisite knowledge to succeed in various spheres, but also to develop a responsible, compassionate, dedicated and devoted attitude towards the society. Navodaya citizens definitely will be the ones most suited to lead the country in future for they are mentally alert, physically fit, psychologically healthy, emotionally matured and spiritually sound. They will be multi taskers, creative, innovative and eco friendly which are the most desirable attributes for the ‘Knowledge Society’ into which the world is marching. The NVS headquarters is also on the verge of setting up institutes dedicated to the learning of science, which will be another feather in the Navodaya cap.

Steps to Establish/Sustain Brand Equity:
  • Performance speaks – You are / must be much better than the rest.
  • Importance of values – Values are important in any era and ignorance of the same will tarnish the brand equity.
  • Everlasting effect.
  • The top brands always are the best – be the best in your field.
  • High ideals and steady more towards them.
  • Team Work and smart work always lead to better productivity.
  • Everyone with similar taste would try to ape/emulate.
  • Reaching the top is easier than staying there. Continued efforts, with Zeal and vigour to stay at the top.
  • Consistent improvement and innovation at every step. In other words, aspire for the best all the time.
  • Common identity, however, with special individuality.


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